GROUP SERVICES
It has been a year of growth and restructuring for our service
divisions, which focus on supporting our three South African
sectors efficiently and in a cost-effective way. This enables
profitable delivery and the ability to better serve our clients.
| Group Services reorganised to help us
work more smartly and efficiently |
Responding to our significant portfolio growth
and large rise in staff numbers, we reorganised
our service divisions to help us work more
smartly and efficiently. This new structure also
strongly supports our client-focused approach.
Reporting lines were restructured at the
beginning of the year and, in doing so, we
placed a focus on our service divisions to ensure
it was appropriately resourced. The large
business acquisition of Acucap and Sycom grew
our employees from 528 at FY14 to 700 at FY15
and added 46 properties to our portfolio. Our
incorporation of the Tiber and Abseq portfolios
and employees in FY14 had highlighted some
weaknesses, so we undertook several initiatives
in our service divisions to improve the quality of
service internally and externally.
Our Investor Relations division is benefiting
us with a fresh and dedicated focus. Taking
a proactive approach to this important role,
we have appointed Lauren Turner to head our
Investor Relations division. This will ease up
capacity for our Chief Executive Officer and
Managing Director and ensure that the flow of
information to investors is more efficient. It will
also help us target specific investors in certain
jurisdictions. |
|
 |
Julia Modise was appointed as our new head
of Human Resources and we have expanded
the capacity of the division. Our learning and
development team was reintegrated with the
Human Resources division. We’ve also added
new business partners to carry out our Human
Resources strategy across our business units.
Our Facilities Management and Procurement
division restructured. It introduced a Centre of
Excellence to set policy and ensure consistency
and quality of service within our three property
sectors. We established a call centre and
an electronic invoice submission system for
suppliers. Procurement, which plays a major
role in this division, ensures that we are
meeting our B-BBEE procurement targets and
strive to optimise the benefit of Growthpoint’s
scale as well as ensuring that service levels are
maintained by our service provider.
We have added capacity to our corporate
marketing and communications team which
took Growthpoint’s distinctive branding
forward this year by introducing an iconic new
brand mark to our logo. Launched in June,
the ‘Growthpoint Window’ is a modern crest
that builds on the strength of Growthpoint’s
existing brand, creates an icon that can stand
alone and offers more flexible use of the logo.
Our marketing team continued to broaden and
increase awareness of Growthpoint with our
marketing and brand awareness strategies.
The Information Technology division, which
underpins our service division’s operations, will
be tackling the considerable task of integrating
our new employees on to our Information
Technology system. The IT division also
continued developing Growthpoint’s tailor-made
property and financial management
system, as well as furthering their focus on
business continuity and disaster recovery.
Besides providing vital on-going legal support
to our different sectors and service divisions,
our Legal division managed the successful
Acucap and Sycom Competition Commission
and Tribunal merger approval. It continues to
play a key role in negotiating our acquisition and
lease agreements and effecting the transfer of
properties for both acquisitions and disposals.
In fact, during the year, it managed our largest
land acquisition so far, Samrand, as well as
assisting with the transaction’s joint venture
suite of agreements.
ACUCAP AND SYCOM
Bedding down our Acucap and Sycom
acquisition is a major focus for Growthpoint.
We have put together a steering committee
to oversee the planning and implementing of
the Acucap and Sycom business operations
and property portfolio integration. By April
2016, a year after the transaction became
effective, the Acucap and Sycom staff, systems
and properties will be assimilated into the
Growthpoint structure.
We have already taken the first big strides
toward this goal. During the final few months
of FY15 our management became more familiar
with the properties and people of Acucap and
Sycom. We worked closely with the former
Acucap and Sycom teams on our FY16 budgets
and made it a priority to develop an intimate
understanding of all the development projects
and transactions in progress.
| Division |
Objectives |
Key performance indicators |
Highlights for FY15 |
| Corporate Marketing
and Communications |
To establish and increase
positive engagement with the
Growthpoint brand for all our
stakeholders |
| • |
To maintain and uphold the
Growthpoint brand and corporate
identity |
| • |
Identify marketing opportunities
in line with the sector’s strategic
objectives to promote Growthpoint’s
activities and projects, and to execute
these creatively and cost effectively |
| • |
Nationally integrate and promote
the Growthpoint culture and values
among all staff, in collaboration with
the HR Department |
| • |
Drive and measure research and
additional initiatives to improve
tenant attraction and retention |
| • |
Continue to effectively engage our
clients through all communication
platforms with emphasis on “green”
media (very limited print) |
| • |
Enhance client and supplier
relationships through clear, regular
communication – as well as providing
opportunities for face-to-face
interaction |
| • |
Support the property industry
through strategic sponsorships and
congresses |
| • |
Support our vision by providing
information to our stakeholders
which is relevant, substantial,
understandable and factual |
|
| • |
Print and electronic media coverage for the
brand valued at R60 million |
| • |
Successful execution of 148 events |
| • |
Growthpoint exhibition stand at the 2015
SAPOA annual conference awarded most
innovative stand prize for the second
consecutive year |
| • |
Growthpoint quarterly digital newsletter
Touchpoint steadily gained readership,
having increased twentyfold this year |
| • |
Exponentially increased usage of social
media, engagement and “shares” through
digital platforms including Facebook,
Twitter, Instagram and our YouTube channel |
| • |
Office and Industrial sector broker incentive
now in its fifth year and gaining popularity
in the industry |
| • |
Our five year partnership with Growthpoint
Kings Park (since May 2013) continues to
provide us with good exposure across South
Africa |
|
| Facilities
Management and
Procurement |
| • |
Focused on fostering a culture
of collaboration to support
the strategy of Growthpoint,
delivering maintenance
solutions, value adding client
experiences and quality
facilities throughout the asset
life cycle, guided by best
practice and legislation |
| • |
Partnering with our
stakeholders to deliver
international best
procurement/supply chain
practices through value
adding, innovative and
sustainable services |
|
| • |
Maintaining an excellent state of
condition and functional performance
of all properties which in turn directly
influences attraction and retention of
tenants |
| • |
Achieving the most sustainable
and predictable cost of maintaining
and operating the properties.
The outcome directly supports
achievements of profit margins and
consequent investment returns |
| • |
Maintaining compliance with
legislation governing the operation
and use of buildings, plant and
machinery |
| • |
Maximising the B-BBEE spend on
services procured for the operations
and maintenance of properties and
thereby directly impacting the B-BBEE
scorecard of Growthpoint, notably
in preferential procurement and
enterprise development |
| • |
Increasing knowledge sharing,
standardisation and consistency of
the facilities management function
across the organisation |
| • |
Brokering business to business and
client collaboration partnerships |
| • |
Investing in enabling technological
solutions to streamline service
delivery and automate integrated
processes |
| • |
Continuously researching and
benchmarking supply chain/
procurement and facilities
management best practices thereby
creating value for all stakeholders |
|
| • |
Restructuring of procurement team to
align with the organisation’s procurement
vision and leverage on team’s strengths |
| • |
Creation of a Facilities Management centre
of excellence to drive standardisation and
consistency across the organisation |
| • |
Creation of a new Facilities Management
operating model to improve service
delivery across the three sectors of the
organisation |
| • |
Setting up of a Growthpoint Maintenance
Service Desk to track client logged
maintenance requests thereby ensuring
client satisfaction and improved service
delivery |
| • |
Cleaning, tenant installations and small
industrial works request for proposals
successfully completed, resulting in
the organisation achieving a significant
improvement in black woman-owned and
black-owned small and medium enterprises
B-BBEE targets |
| • |
Preferential procurement score of 17.16 out
of 20 achieved on total procurement spend |
| • |
Asset register for the Tiber and Abseq
acquired properties has been completed |
| • |
A pilot project to create a governance
framework of physical and technical
security building solutions is being
rolled out across the three sectors of the
organisation to address unique building
security risk profiles |
| • |
Round one of Live@5 procurement systems
training completed |
| • |
Live@5 phase 1, which includes digital
invoicing and payment for contracted
services, has been successfully
implementedLive@5 phase 1, which includes digital
invoicing and payment for contracted
services, has been successfully
implemented |
| • |
Business needs analysis and prioritisation
of supply chain/ procurement opportunities
conducted across the three sectors and
strategic business units of the organisation
to leverage economies of scale |
|
| Human Resources |
To attract, develop and retain
engaged talent and teams |
| Talent attraction: |
| • |
Maintain recruitment turnaround time
of ninety days |
| • |
Utilise cost effective alternative
recruitment methods |
| • |
On-board new employees to facilitate
seamless integration into the
organisation |
| • |
Attract a representative workforce |
|
| • |
HR Business Partners appointed to better
and closely service the business |
| • |
Recruitment Service Level Agreement
launched |
| • |
On-boarding programme launched |
|
| |
|
| Development: |
| • |
Number of black employees trained |
| • |
Enhanced compliance and alignment
of key employees with regulatory
requirements of the Estate Agency
Affairs Board (EAAB) |
| • |
Contribution towards the National
Skills Development |
| • |
Health and safety training |
|
| • |
427 employees trained (232 – black;
195 – white; 218 – male; 209 – female) |
| • |
R6,5 million (including operational costs)
invested in learning and development
activities with direct expenditure of
R2,7 million spent on black employees and
R2,0 million spent on white employees |
| • |
On average, our employees received six
hours on training interventions |
| • |
R202 000 spent on the development of
unemployed learners |
| • |
On the job training and mentorship
programme for the unemployed learners |
| • |
Accreditation of designated managers and
employees for successful completion of the
EAAB qualifications |
| • |
Executive coaching for senior management |
| • |
Roll-out of the performance management
system |
| • |
Launching of the change integration process
for the office sector |
| • |
Launching of ABET (Adult Basic Education
Training) |
| • |
78 employees attended OHS training
courses |
|
| |
|
| Retention: |
| • |
Consistent development of managers
and leaders “Good leaders develop
and retain top talent” |
| • |
Maintain competitive total rewards |
|
| • |
Coaching of key senior leaders |
| • |
Team development of Exco |
| • |
Enhanced risk benefits |
| • |
Implemented Retention Scheme for key
talent |
|
| |
To foster and entrench a culture of
high performance |
| • |
Implementation of an integrated
performance management system |
| • |
Clear link between performance and
rewards |
| • |
95% completion of performance
contracts and reviews |
| • |
Consistent training of staff and
managers on effective performance
discussions |
|
| • |
Performance Development System
implemented |
| • |
Salary increases and bonus linked to
performance rating |
| • |
98% completion rate of year-end
performance reviews |
| • |
Effective performance discussion
workshops held with managers |
|
| |
To drive and build our employee
value proposition and brand |
| • |
Maintain a strong presence at top
universities |
| • |
Participate in key employer branding
initiatives; Deloitte Best Company to
Work for & Top Employer |
| • |
Produce total rewards statements for
all staff “Articulating full investment
in staff” |
|
| • |
Attended Wits University Built Environment
Career Day for the School of Construction
Economic & Management |
| • |
Total rewards statement project kicked off
in partnership with PwC |
|
| Information
Technology |
To support the South African
sectors of the businesses
across all geographic regions by
providing information technology
services and support |
| • |
Effective utilisation of outsourced
operations and internal focus on
enhancing IT values to the business |
| • |
Optimisation of the performance
of the IT infrastructure and the
deployment of human resources |
| • |
Identification, assessment, mitigation
and monitoring of IT risks |
| • |
Securing the IT environment and
reduction of vulnerabilities impacting
on operations and the business |
| • |
Compliance with King III IT
governance principles |
| • |
Successful disaster recovery testing |
| • |
Value of IT spend |
|
| • |
Further consolidation and upgrade of the
internet resulting in reduced cost and
increased bandwidth |
| • |
Additional implementation of Cloud Based
Hosted IP Telephony systems |
| • |
Continued optimisation of Wide Area
Network (WAN) infrastructure for retail
centres |
| • |
Online portal for the electronic submission
of supplier invoices implemented |
| • |
Development of online property
management dashboard |
| • |
Development of CRM solution for the
office sector and Corporate Marketing and
Communication division |
| • |
Upgrade of Microsoft infrastructure
for measurement and monitoring of
performance |
| • |
Efficient utilisation of IT resources using
cloud based infrastructure as a service. |
| • |
Ongoing development of a new property
and financial management system |
|
| Legal |
To support the South African
sectors of the businesses across
all geographic regions, as well
as the Group Services divisions,
by providing legal services and
support |
| • |
Effecting the timely and successful
transfer of properties with regard to
both acquisitions and disposal |
| • |
Timely and appropriate response for
legal support |
| • |
Employees kept abreast of new
legislation and amendments to
existing legislation |
|
| • |
Managing the successful Acucap/Sycom
Competition Commission and Tribunal
merger approval |
| • |
Managing the joint venture suite of
agreements and negotiations with regard
to the Samrand acquisition – Growthpoint’s
largest land acquisition to date |
| • |
Initiation of recording, monitoring and
reporting of conveyancers’ performance |
| • |
Initiation and collaboration on a Workflow
and Document Generation System aimed at
improving workflow and service delivery |
| • |
Hosting of legal boot camps for employees |
|
| Investor Relations |
| • |
Creating awareness and
understanding of Growthpoint
amongst the investment
community, to enable
Growthpoint to gain access to
capital, achieve liquidity and a
fair valuation of its shares |
| • |
Ensuring that the investment
story is convincing and
consistent over the long term |
| • |
Attracting a diversified
shareholder base in terms
of investor type, investment
style and geography |
|
| • |
Further geographical diversification of
the shareholder base |
| • |
Attraction of large prestigious
international investors to the
shareholder register |
| • |
Implementation of a formal Investor
Relations strategy |
| • |
Investor Relations calendar to be
planned a year ahead |
| • |
Disclosure policy to be refined |
| • |
Analysis and understanding of our
shareholder base |
| • |
Targeting of specifically identified
investors |
| • |
Upgrading of Investor Relations
section of the website |
|
| • |
Increased exposure to foreign investors |
| • |
Roadshow for RSA investors to GOZ |
|
| We undertook several initiatives in our
service divisions to improve the quality
of service |